It’s easy to underestimate how much the right music can help perfect your video and generate more engagement. In this article, we’ll explain how to source and select music for a commercial or other marketing video. We’ll also take a look at a few examples of music in ads to illustrate the way music can support your brand image.
Two of the most popular accents used for commercial spots are British and American English. Both of these accents can be used to great effect, and each has its ...
Just as French speakers in Paris speak differently from French speakers in Marseille, there are many different versions of English throughout the United States ...
You can hear voice artists everywhere, in commercials, documentaries, e-learning courses, video games, even baseball stadiums. There's obviously no "one-size...
When it comes to voice over production, mastering plays a vital role in ensuring your recording sounds exactly as intended. Though often overlooked, mastering i...
Pixar Animation Studios has been making audiences think, laugh, and even cry (in a good way) since its now-classic Toy Story (1995), the first-ever CGI-animated...
How can you hire the perfect voice actor — especially when there are so many people out there claiming to be experts? What qualities should you prioritize when ...
Starting a podcast has never been more popular, and it’s clear that the medium is here to stay. Whether you’re hosting your own show or voicing podcast ads, the...
Finding the best narrator for your commercial can be tricky. Where do you start? How much do voice actors charge? And how do you know which voice artist to pick...
Historical Perspective: From Radio to AI The art of voice overs has journeyed through time, right from the golden age of radio to today’s podcasts and TikTok ma...