The voice over trends we’re witnessing in 2025 are the result of several significant changes that have been happening in the industry over the last few years.
The lasting effects of Covid-19 lockdowns, the rise of artificial intelligence (AI), and the growing influence of everyday influencers on TikTok and other social media platforms have all contributed to creating a new environment for public-facing content like commercials, promos, and other marketing videos.
For ad agencies looking to stay ahead, now’s the time to pay attention.
Here are five key voice over trends that you’ll need to know if you want to make an impact in 2025.
1. AI and Human Collaboration
AI’s popularity began skyrocketing in 2023, but 2024 was the year it went mainstream.
In the advertising sector, it quickly became a go-to tool for writing copy, creating visuals, and generating voice overs.
Yet as adoption increased, so did the realization that while AI was useful in many aspects, it lacks the emotional depth and cultural sensitivity for the kind of storytelling essential in any advertising campaign.
In 2025, we’ll, therefore, see a trend of using AI to support—not replace—human talent.
For instance, innovations like Voice Crafters’ free copywriter tool will help create ad scripts, while real voice actors will provide the emotional punch needed to bring them fully to life.
2. The Case for Authenticity
This brings us to another of 2025’s voice over trends, which is the growing demand for authenticity.
As artificial intelligence becomes more widespread, many consumers are actually turned off by AI-generated voiceovers.
Research backs this up.
In one study in the International Journal of Human-Computer Interaction, human voices were deemed more persuasive and credible than AI, especially in narrative-driven content.
A real human voice with its ability to convey emotions and natural nuance creates a connection. A robotic voice? Not so much.
In fact, further research focused on telesales shows that consumers have significantly less empathy towards AI voices compared to human ones.
This lack of empathy means listeners have shorter conversations and hang up faster when it’s chatbots trying to keep them on the line.
So while synthetic voices may, in some cases, offer speed and cost savings, authenticity remains essential for effective advertising.
In 2025, it’s the human touch that gains attention and wins trust.
3. More Chat, Less Polish
Gone are the days when ads relied on booming, announcer-style voices.
With the rise of TikTok, Instagram Reels, and podcasts, audiences have gotten used to hearing voices that feel conversational, relaxed, and unscripted.
American voice actor Brigid R.
As a result, they are increasingly drawn to voices that sound like a close friend shooting the breeze rather than a more polished presenter pitching the latest product.
For ad agencies, that means looking for voice actors who can deliver warmth, charm, and a tone that resonates with today’s social media-savvy audiences.
Just take a listen to the relaxed and conversational tones of top VO artists Brigid R. and Dan W. in the Axiom ad below as an example.
4. Remote Recording is Now the Norm
Voice over trends that are shaking up the advertising world aren’t only to do with authenticity and VO style, however.
One of the biggest shifts in recent years has been the rise of home studios, which became part of the ‘new normal’ after the COVID-19 lockdowns.
The benefits of remote recordings for agencies are huge, of course, which is why this is a trend that’ll stay on track throughout 2025 and beyond.
Instead of being limited by geography, brands can now work with talent from around the world, choosing the right voice for each campaign, not just whoever is closest to the recording studio.
In fact, there isn’t any real need for expensive studio rentals now and time-consuming in-person sessions.
Professional studios will still exist, but many expert voice actors can now also record and deliver high-quality audio from their own studios within hours.
This makes all the difference for ad agencies juggling tight timelines and last-minute changes.
5. More Reach, More Multilingual Content
A final key voice over trend that ad agencies need to keep on their radar in 2025 is the rising demand for multilingual content.
As brands expand into global markets, the need to deliver ads and other consumer-facing material in multiple languages has become a must.
But it’s not just about translation either.
Whether crafting commercials or explainer videos, using authentic, localized accents will resonate more deeply with audiences, ensuring campaigns are geographically relevant and culturally clued-in.
Agencies will need to ensure they partner with reliable voice over providers who can deliver studio-quality recordings in a wide range of languages, not just standard American or British English.
Mastering Voice Over Trends with the Right Partner
Voice Crafters is one such company, offering a diverse roll-call of native-speaking talent from across the globe on our roster.
We also provide a free AI Transcription Tool that can transcribe your audio or video content into multiple formats, in any language, quickly and with impressively human-like accuracy.
So, for a finish, if you’re looking for a voice over agency that will ensure you keep up with the rapidly changing voice over trends, then get in touch or check out our global, professional talent online.
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