Voice Overs For Political Ads

The Art of Persuasion

Another important element in top-notch political narration is the power of persuasion.

Persuasion is necessary for creating a connection with the audience and inspiring them to focus more fully on the ideas or individuals being advocated for in the content.

 But this is a skill that not everyone can master.

The most professional political narrators never sound smarmy or insincere. Instead, they speak with assurance and conviction, while at the same time conveying a genuine appreciation of the concerns and interests of their audience.

Being authentic without diminishing authority can be hugely effective in influencing the thoughts, emotions, and actions of any audience, and at Voice Crafters, we can help you find the perfect, persuasive voice talent for your particular needs.

Clarity and Consistency in Diction, Tone, and Style

Clarity in articulation, consistency in diction, and overall delivery style are also a must in political narration. This is not just to ensure that the message is heard (though, of course, that’s a given!)

A steady, well-modulated voice, both in terms of tone and pacing, can convey dependability, and even dedication to the idea or cause being discussed.

It can give the audience a sense that they’re in safe hands, something that’s particularly important when it comes to election campaigns.

This Future Forward USA Action’s 30-second TV commercial, ‘We Value Our Freedoms’ – voiced by our very own Doug T. demonstrates just that!

And here’s one by Amy S.

Amy’s warm and reassuring voice is a great fit for this message of fighting climate change and educating how to deal with rising inflation.

On the flip side, hesitancy, sharp vocal changes, or inconsistencies in pacing can make listeners uncomfortable and raise doubts about the narrator’s reliability.

Managing Emotions

Political content can be emotionally charged, and voice actors must be prepared to handle diverse sentiments in their narration.

Whether it’s conveying empathy, urgency, or determination, the ability to adapt to the emotional nuances of the script is crucial.

But it’s important to not let emotions override the message.

A skilled voice actor should be able to incorporate empathy and understanding into their delivery if the script calls for it, but still manage to maintain composure and professionalism.

In the below commercial for the 2020 Bernie Sanders campaign, there is a subtle urgency to the voice, an emphasis on certain words that may help rouse pride and passion in those more likely to support the candidate’s issues or even vote for him.

But it never falls into hysteria or makes the message difficult to discern.

Versatility

Of course, political narration may involve dealing with different types of content, from inspiring speeches to simple factual information.

At Voice Crafters’ we have many artists with a hugely versatile range.

Because they can adapt to different tones and styles, it means you may only need one actor even if you have a range of diverse scripts and communications.