When it comes to selling properties, video is a vital go-to tool.
But effective real estate videos employ much more than moving pictures and background music.
They use expert voice actors for real estate—professionals who can bring an extra specialness to standard property videos and encourage potential buyers to linger a little bit longer over each listing.
This is particularly relevant for high-end properties; brokers often need an edge to entice buyers to engage more intently with their offering.
A smooth, deep tone or an appealing voice that also exudes luxury can be the answer, instilling confidence while assuring the exclusivity of the property.
Find the Perfect Voice Over for Real Estate at Voice Crafters
At Voice Crafters, we understand the nuances of vocal tone, pitch, and pace, and our artists are carefully selected based on their ability to deliver broadcast-quality voiceovers.
We pre-screen all our voice actors and only work with professional artists. As part of our specialized offering, we have artists who can provide native voiceovers in more than 80 languages.
That means that whether you need an American English voiceover or are targeting a non-English-language community in your real estate marketing, we have the right talent for you.
Additionally, our expert artists understand the importance of video as a promotional tool.
In any industry, videos attract 300% more traffic for nurturing leads.
However, studies by the National Association of Realtors (NAR) show that real estate listings with videos get a whopping 403% more inquiries than those without.
Top Skills in a Voice Actor for Real Estate
As a result, Voice Crafter’s artists for real estate are constantly sharpening their skillset in keeping with the high standard of VO needed for videos that consistently clinch the sale.
What, then, do you need to look out for when hiring a professional voice actor for your real estate videos?
In short, when it comes to selling or renting property or even promoting retirement homes or other living options, how you captivate the interest of your clients comes down to more than just the language you speak—it’s the way you communicate too.
Clarity and Precision
Clarity is crucial in a voice-over for real estate.
For example, if it’s a walk-through video, the audience is carefully following the flow through the property.
Muffled or mispronounced descriptions of rooms and features can easily break their focus and have them clicking off the video in an instant.
Professional voice actors learn how to pronounce any tricky product names or architectural terms beforehand and enunciate them perfectly as they read through the script.
This ensures that all property details, neighborhood descriptions, and any other essential information are easily understood.
Warmth and Welcome
A warm and welcoming tone is another box that needs to be checked when choosing a voiceover for real estate.
This applies even if the VO is for luxury properties.
But don’t worry—experienced actors such as those at Voice Crafters will know how to speak elegantly while still evoking warmth and approachability.
The importance of a welcoming voice lies in the fact that it immediately establishes an emotional connection with the audience.
It creates a sense of comfort and sincerity, encouraging the potential buyer to look at the property as the home they aspire to have or the investment property they’ve been dreaming about, not just another real estate listing.
A relaxed, inviting tone of voice also conveys trust and credibility. This is crucial in the property industry, where those looking to buy or rent must rely on the details and descriptions given as being wholly real and reliable.
